By Max A. Geller

Advertising at the present time is not just lower than sterner scrutiny via a number of the federal regulatory and judicial our bodies yet can be dealing with an ominous hurricane of public feedback due to sure abuses. one of many large questions troubling advertisers, companies and media is whether or not ads might be topic to more and more stringent governmental controls or even if it's going to avoid such motion through mature self-regulation. In Advertising on the Crossroads the writer has tried to stand the problem squarely and realistically, and to indicate a number of positive measures that ads needs to begin in its self-interest.

First released in 1952.

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